Pure / Juuce

100% Organic Extracts

The Australian-made Pure range features the unique Pure Complex blend of 100% organic extracts chosen through careful research to replace traditional synthetic ingredients. Strengthening proteins and vitamins, and natural moisturising and calming extracts feature across the care and treatment ranges to nourish any type of hair and scalp.

On the styling side, Pure Waxes and Pomades create structure, texture and control without using parabens, silicones or sulphates.

Pure Colour
The Pure Colour professional formulations and palettes have been designed with the Australian and New Zealand markets in mind.

Pure Evoke (an ammonia-free tone-on-tone colour) and Pure Evolve (low-ammonia, PPD-free permanent colour) are infused with argan oil to impart amazing lustre and shine, while nourishing and protecting the hair. The unique Pure Complex anti-oxidant protection reduces colour fade and maintains the integrity of the hair.

Juuce offers a full range of care and styling products that deliver glamorous, healthy hair through a simple formula of trusted quality ingredients and high-quality styling performance. Ten hair care collections and eight styling collections, all instantly identifiable through their contemporary colour palettes, provide specific remedies to revive, repair, tone blonde, protect colour, soothe and smooth, creating healthy, shiny, stylish hair and providing the tools to wear it any way imaginable.

A range of Australian owned and made products, targeted at clients looking for a professional but affordable range of hair care. The Fix range includes shampoos, conditioners and treatments for every hair type.