Sustainable Beauty

Founded in Parma, Italy, Davines creates sustainable hair and skin products that are original, authentic, and emotionally connected with people.

A world innovator in combining natural ingredients with scientific advances, Davines is a quintessentially Italian company, combining a commitment to the finest natural ingredients with a flair for design.

Each product is thoughtfully formulated to balance traditional artisan recipes and innovative scientific thinking, and is packaged beautifully and sustainably.

Davines offers a full colour system, including the ammonia-free A New Colour range, the up to 98 percent natural Finest Pigments semi range, Mask permanent and the Alchemic range of colour shampoos and conditioners.

Twice a year, Davines releases inspirational colour collections created by Angelo Seminara, three-time British Hairdresser of the Year winner, creator of the Flamboyage technique, and the Artistic Director for Davines.

Davines’ care and styling collections offer incomparable choice for all types of hair. From the core Essential Hair Care family, featuring key botanical ingredients sourced from Italian heritage plants and the science-meets-nature treatment technology of the Naturaltech line, to the More Inside styling range, each gift-wrapped by hand, the product collections pair sustainable, natural formulations with a touch of whimsy and magic.