Leading products

We work with brands that lead the world in innovation, performance, and social and ethical responsibility, as well as in creativity and fashion direction. We believe no company in New Zealand can match the quality of our brand line-up, which includes four full colour ranges, ten outstanding retail brands and four world-leading salon-only innovations. Apply to become a Boutique Brands stockist here.

Customer service

We’re a New Zealand business – not an arm of a multinational conglomerate – so we know the local market inside out. We’re big enough to offer competitive terms, and small enough to offer flexible solutions. Whatever the size or location of your salon, we can offer you what you need.

Prompt delivery

When orders are confirmed before 3pm, we have a commitment to next-day delivery (or two days for special items), making stock management easy.


When New Zealand salons thrive, so do we. We offer on-call product support and information through our toll-free numbers and social media; business mentoring, eco-salon guidance, and the opportunity to support socially responsible initiatives in the community through our charity and environmental partnerships.


Interview with Davines Founder Davide Bollati
October 2016

Cezanne Smoothing in NEXT

About Us

Founded in 2007, Boutique Brands brings New Zealand a collection of premium hair care ranges that lead the world in innovation, design, sustainability and salon-level performance.

We work with leading hair salons to distribute an enviable portfolio of premium brands, including Davines, Original & Mineral, Oribe, R+Co, Joe Grooming, Cezanne Perfect Finish Keratin Smoothing, Rockfoil and Easydry.

As a company, our vision is to provide New Zealand salons with products that perform at the highest level, but also have the wellbeing of the user and the environment in mind. We choose brands that push the boundaries of science and innovation to create products that are pioneering, but also sustainable and beautiful, with a strong fashion focus.

And we’re happy to say that many are joining us. We’re now New Zealand’s largest Kiwi-owned hair industry business; we hold third position in the market, behind two multinational giants. That’s perfect for us – we don’t want to be the biggest, just the best. We treat the salons we work with as family, helping them build their businesses alongside ours, offering business mentoring assistance, promoting sustainable practices, and celebrating their successes with them.

To give back, we also participate in a government-managed local reforestation project, support urban beekeeping for #isustainbeauty, and with the help of our generous clientele and community, raise funds for Cure Kids New Zealand.


Unit 3
114 Sawyers Arms Rd
Northcote, Christchurch

PO Box 5604
Papanui 8542

Sales Managers

Customer Services

Premium Accounts — Sophy Phillips

Auckland West and North, Upper North Island — Ricci Mathews

Auckland Central, East and South — Wayne Hewitt

Central North Island — Nga Tra

Wellington — Kylie Colwill

Christchurch and Upper SI — Lauren Daly

Christchurch and Lower SI — Melissa Sanders